jim mcnamara

I'm a proven copywriter & CD who can get you results.

Drawing on years of experience, let me write the tight, powerful, visual copy that gets action for your websites, emails, TV, pitches, products, presentations & more.

I come from direct response marketing, where every ad, commercial or email must produce immediate results and sales. Almost every sample you see on this site met that standard, producing immediate action for my clients.

But brand building is equally or even more important for today's clients. So while my work was generating millions of dollars in sales for companies like Guthy-Renker, Jenny Craig, Microsoft or Dish Network, it was also powerfully working to turn those brands into household names.

That's what I do, and what I'd like to do for you.


  • 20+ years as copywriter & creative director for both direct response & branding
  • Hands-on writer, designer, producer, video editor and team leader
  • Jenny Craig, Guthy-Renker, ThighMaster, Microsoft, Dish Network & more

RESUME (download as a printer-friendly PDF)


Phone 818-425-6441    Email: jim@mc-writer.com    Website: mc-writer.com   


Proven senior COPYWRITER with a long record of success, both on and offline, in generating immediate sales and in building brands. A hands-on writer and team manager experienced in every space, every voice, and every product category. Nationally recognized for hits like ThighMaster, Jenny Craig, Dean Martin videos, Dish Network and Microsoft.


  • Infomercials, direct response, TV, email, landing pages, web content, e-commerce, SEO, PPC, blogs, social media, mobile and more
  • Hands-on expertise in writing, design, pitching, shooting, editing and team management

Particularly successful with: travel & entertainment • high-tech & medical • automotive aftermarket • direct response & infomercials • beauty, weight loss & fitness • financial & self-improvement

Delivers “big idea” creativity tempered with the discipline that comes from both a brand-building and solid direct response background. A fast learner, hungry to work with more stability, bigger clients, and more ambitious goals. Fun to work with.


Newegg, Inc.   Senior Copywriter  2013 to present

For this Fortune 500 high-tech retailing giant, I develop concepts, copy, layouts and executions for B2C, corporate, and B2B spaces. Tons of emails, display ads, PowerPoints and e-commerce web copy with an eye toward both building a new brand and generating immediate sales. My emails alone generate $1 million in sales…every day.

Freelance Copywriter  2006 to present

Wrote copy and creative strategies, pitched, led creative groups, and created ads for a variety of production, marketing companies and ad agencies including: Guthy-Renker Corporation, Hawthorne Direct, Time Life, Telebrands, Creative Direct Response Marketing Group, Proactiv, Microsoft, Captain Marketing, and many others. Major accomplishments:

  • ThighMaster:  $110 million in sales in 18 months
  • Launched Dean Martin videos to become #1 bestseller in history
  • Created online games & web videos in advance campaign for Microsoft’s Bing launch
  • Wrote & produced one of Dish Network’s top lead-generation TV spots ever
  • After hours, wrote for Scooby Doo & other cartoons, produced documentaries

Adknowledge   Senior Copywriter   2011 to 2012

As top writer for one of the web’s biggest marketers, led a 10-person team in a 6-month drive to create a huge library of dynamic, powerful email and display ads covering 1700 different product categories.

  • Wrote emails & landing pages, designed wireframes & templates, created strategies
  • Wrote my own patented “SpamChek” program to avoid spam filters & compliance problems
  • Results: unprecedented 98% inbox delivery & 60% rise in eCPM

McNamara & Associates   President and Creative Director  1997 to 2005

Founded my own small agency & production company. Prospected, pitched and won business. Wrote strategies, scripts, budgets, content & more. Developed names, logos, layouts, packaging, training videos, sales scripts, and more. Managed teams of 30+, negotiated deals, developed and managed time lines & budgets.


12 years as VP Creative Director for a 50-person ad agency specializing in direct response & infomercials. As both copywriter & AE, helped grow Jenny Craig into $1 billion market leader.


BA Business Administration Marketing, California State University Northridge. Magna cum laude, minor in philosophy.


Windows, Office, Word, Excel, PowerPoint, Outlook, Expression Web website design, Photoshop, Final Cut, Premiere, Wordpress, Audacity, Publisher, G-Suite, budgeting & time management programs, Adwords & other SEO tools.



WEIGHT LOSS & FITNESS  Jenny Craig (12 years) • ThighMaster ($110 million) • ThighMaster II • ThighMaster Plus • MET-Rx • Spectrim Weight Loss • Pritikin Longevity Centers • The Carbohydrate Addict's Diet • Body By Jake • Bodymaster • BodySlide • Callanetics • EZ-Krunch • Dare To Be Slim • Gloria Marshall Salons • Awesome Arms • Harbor Center For Health • Dean Tornabene’s Fat Fighter • For Women Only Supplements • French Intensive Treatment • Jorge Cruise • LiteStart Weight Loss • Promaster Plus • Results Weight Loss Centers • Rolossage • Shapemate • Slim Fusion • StressRoller Stress Reducer • Synchronal's MultiTrym Diet • Teletrim Weight Loss • Winning at Losing Weight • Yoga Now! for Gaiam Media • Results Weight Loss Centers

ENTERTAINMENT  Dean Martin Roasts • Best of NASCAR • Tim Conway as “Dorf” • Laugh In • Jerry Lewis • The Friars Club • Psychic Talk Network • Walter Cronkite Remembers • Bob Hope Christmas • Bob Hope Outtakes • Bob Hope Vietnam • Bob Newhart • Carol Burnett • Dream Exploration Network • Family Legacy • Grand Ole Opry • Harvey Korman • Steve Allen

KITCHEN & HOUSEHOLD  Time-Life • Ziploc Flexware • SousVide Supreme Oven • Kurtain Kraft Windows • Advanage Wonder Cleaner • Dust Maestro • Zipper Tie • Gevalia Coffee • Winning Colours Stain Remover • Blackridge Knives • Goodwin's Ammonia • Butz Clothes Line • Chicken Natural • Colortex Placemats • Firestarter Charcoal Lighter • Fishcaller Lures • Fishpopper Fishing Rod • Kingworld's The Mini Personal Water Dispenser • Kwik Kurtain Windows • Laser Knives • Smart & Final Supermarkets

AUTOMOTIVE  Milwaukee Tools • Auto Wax Clay Bar • Link Tools • Earl Scheib Auto Painting • Bestline Oil Treatment • E.G. Heller Machinery • Glendale Car Dealers Assoc. • Miracle ChromePlus Cleaner • Lou Ehlers Cadillac • Daytona Brands Oil Treatment • Quality Auto Painting • Sharpe Spray Guns

HIGH-TECH Newegg • Microsoft Search (now Bing) • Dish Satellite TV • PG Key Software • MyUrgentInfo.com • GE Hi-Tech Light Bulbs • 2nd Voice Telecommunications • Captain Marketing Internet Marketing SEO/PPC/SMM • SOS Online Backup

FINANCIAL  How to Get a 2nd Paycheck Without Getting a 2nd Job • Incredicard Discount Club • RateShop.com • Continental Mining Gold Stock • American Paramount Gold • Jim Banks Probate • Longevity Medicare Insurance • Cash4Gold • Stop Repair Bills Now • Gulf Coast Insurance Assoc. • Swiss Confidential Newsletter • Fortune Finders • Gerber Life Insurance • How to Wake Up the Financial Genius In You • Hume Publishing, Inc. • International Gem Investors • National Real Estate Superstars • Shane Rawlings Stock Options • Start a $1,000,000 Business • World's Greatest Bargains • Create Your Own Job • 2nd Paycheck: Hawaiian • 2nd Paycheck: Special• Albert Lowry Seminars • American Business Seminars • Everybody's Money Matters • Financial Freedom Report Magazine

HEALTH & BEAUTY  ProActiv Skin Care • ActivStyle Incontinence • BET’s Color Code Skin Care • Estee Lauder's Origins • Instant Facelift • Jessica Simpson HairExtensions • Moom Hair Removal • ChainMate Jewelry • Miracle 1-Minute Skin Care • Neem Toothpaste • Ritzz Hair Styling Brush • Solana Indoor Tanning • Stop Pain Now • Top Coverage For Men • Brain Gum • Controlling Stress • Alternative Medicine Guide

FUNDRAISING  The Easter Seals Society • United Cerebral Palsy • Australian Deafness Appeal